Everyone loves to talk trash about Highland Park, more so than Macallan. I think it’s largely in part to how far they’ve leaned into this whole Viking mythos, coupled with the sheer volume of new releases.

I personally don’t mind the whole Viking thing that much. What’s at issue along with other Edrington properties is that one feels as though the marketing department has taken over all aspects of the product. Anyone who’s watched early episodes of Mad Men will be familiar with the kind of cynical marketing techniques that cares very little about the actual product itself.

With this series they’ve combined several tried and true marketing techniques. “limited” editions (15,000 to 20,000 bottles isn’t really that limited), creating a new series of 3-4 scheduled releases and finally a story or myth to bind them all together. With the promise of more “sherry” and more peat what could go wrong? Let’s lean into this one.

Nose: Burnt hay, peameal bacon, it’s a bit closed at first, then opens up with vanilla & seaweed. The sherry eventually shows up and takes over the proceedings. Lots of dried grape, and grape candy, yeast, a bit of ink and plasticine and sulfur.

Palate: Ashy, mineral very sweet like glycerin and honey. Further time brings, vynil, old books, wine gums, faint smoke a touch of BBQ pork. Sour oak, stir fried broccoli, then the return of a lot of sweetness.

Finish: yeasty, grape reduction, a touch of balsamic and seaside. The finish is medium in length but mouth drying.

Blab: Underdeveloped nose. Sharp and stuffy peat. There’s sulfur but no depth to the sherry. Plenty of that weird plum/grape sweetness that is almost cloying like PX. I never thought I’d say that I missed dark origins but I do.

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