Friends of Laphroaig MTL 2017.

I’m always impressed when I see photos of the tasting events put on by spirit companies. They run the gamut from low-key to lavish. I promise I don’t turn green with envy when I see Tobi in one of his photo spreads balling out with the Ardbeg reps (I kid Mr. Barleymania).
Well I can’t complain any longer, two weeks ago I noticed an email from Friends of Laphroaig inviting the Montreal members to a event. 

The chosen location turned out to be a cute little basement bar called “Le Royal”, the bars decor goes in for the speakeasy type vibe but it’s was nonetheless very nice. It had been decorated in Laphroaig’s current marketing swag for the event.

There were canapés aplenty (beef tataki, ceviche, foie gras macarons, parmesan crisps and more), we were offered two drink coupons as well. I was hoping they would be introducing a new expression or offering us tastes of the 2017 Cairdeas, sadly this would not be the case. 

We were offered Laphroaig select or Quarter cask and also two cocktails created specifically from the event containing these same whiskys. 

I was joined by fellow EBWC member Brewsie and we opted to start with the “Symphony of numb” cocktail, the composition included ginger juice and Marsala and a healthy dose of Quarter cask seemed intriguing. Kudos to the bartender who told us he was the originator of the recipe and explained to us his creation.

The cocktail managed to soften the attack of the whisky, the fortified wine being the initial flavor leading the way into the iodine and smoky burst that paired well with the spiciness of the ginger.

We chatted with Sam one of the reps who was really friendly and offered us a sneaky taste of select (Laphroaig lite) and who was nice enough to introduce me to one of his fellows in marketing.

I inquired about the status of the Cairdeas on our shelves. He confirmed it arrived at the SAQ warehouses but they have no control on when it hits the shelves, the price should be about 100$. If so it means the expression hasn’t experienced an increase in over 3 years, a rarity in the current market. 

With our tickets gone I offered Brewsie a dram for the road, I spied a bottle of Ardbeg 10 and thought it would be an interesting contrast since he had never tried it.  Upon leaving we were presented with gift bags containing a Laphroaig Glencairn. It was a fun night it felt more like being invited to their office Christmas party than an actual event, since everyone was kind of left to their own devices. I can’t complain it was a much appreciated invitation.

Franck 

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